🔗 Share this article

Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. Pokémon's creators and London's Natural History Museum will launch a pop-up shop featuring special items. Enthusiasts can look forward to products like stationery, plushes, and artwork all drawing from the museum's theme. The big draw, however, will be a specially made Pikachu card, given as a free bonus for the pop-up. The store will operate from the physical location and online from January 26 to April 19.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with stunning artwork that show creatures in their wild environments. The concept is what an in-world scientist might publish once trainers submit their data, or a naturalist's journal might have created if the Galapagos teemed with Pidgeys rather than finches. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of scientific inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly for The Pokémon Company special edition cards celebrating major tournaments or crossover partnerships. Many of these collector items typically highlight the iconic mouse Pokémon who serves as the franchise mascot. What distinguishes this new museum card however, is the distinctly bigger size. While exact measurements were not immediately shared, availability will certainly be strictly limited, with fans limited to just one card with each transaction.

Curbing Speculator Activity

According to a company announcement, a portion of the merchandise will also be sold beyond the institution itself. But, a wider release is slated for specific stores within the UK. Importantly, fans will not be able to purchase the card through the online Pokémon Center. While reseller interest is a given, it appears they're going to have trouble stockpiling large numbers on this occasion. For those unable to attend, consider the upcoming fossil-themed display headed to the Windy City later this year.

"Every penny from purchases from the museum store and its online store, including Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are conducting studies and finding solutions to the global ecological crisis," the statement says.